The Spirit of Main Street Grant

Get up to $5,000 in a matching grant towards your marketing, signs, or business upgrades.

OURPARTNERS

Program

Eligibility

Who can get the grant, what it can be used for.

Eligible Activities Include:

  • Location renovations/preparations
  • Signage
  • Marketing materials/efforts
  • Required permits and fees
  • Other uses deemed appropriate to support the creation, relocation, or expansion of a microbusiness

Eligible Grant Applicants (Community Main Street Programs):

Pontiac, Auburn Hills, Berkley, Clarkston, Clawson, Farmington, Ferndale, Franklin, Highland, Holly, Lake Orion, Ortonville, Oxford, Rochester, Royal Oak, Wixom

Pop-up businesses are eligible provided they have been open in the downtown district on a consistent basis over a period of 6 months. One-time event pop-up businesses are not eligible.

All approved businesses must have a completed business plan.

The

Process

The application process is simple, and we verify the information.

All applications are reviewed by, and award determinations made by, representatives of Genisys Credit Union and MSOC. Genisys Credit Union and MSOC reserve the right to decline grant applications that are not consistent with the National Main Street Program and/or the vision and master plan of the local Main Street community. All projects must have appropriate zoning, permitting, and historic district approvals if required by the municipality.

Grant

Match

The maximum grant award is $5,000.

The maximum grant award is $5,000. A minimum dollar-for-dollar match must be provided by the applicant. The cost of labor and materials can go towards grant match. After the proposed project has been completed and final costs have been verified, the grant funds will be issued directly to the local Main Street program, paid as a reimbursement. The local Main Street will be responsible for monitoring approved projects and programs to ensure compliance with the grant program guidelines.

2025

Deadlines

There are two cycles of applications for 2025.

  • Round 1: May 11, 2025
  • Round 2: October 19, 2025

Completed applications should be submitted to John Bry at [email protected].

Key Things to

Remember

  • Qualified applicants should contact MSP to discuss, receive an application, or for assistance with the application.
  • Businesses must be less than 5 years old.
  • Must be located or planning to locate in downtown Pontiac.
  • No signage requests.
  • Reimbursable type grant. If awarded, the applicant has up to a year to complete their grant project. They then submit receipts documenting the completion of items related to their grant project. Main Street Pontiac submits the documentation for grant to be disbursed to the recipient.

Other financial incentives may be available for downtown businesses and property owners. Contact MSP to discuss your project and needs to explore additional potential funding resources. For inquiries please email John Bry at mailto:[email protected].

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