The Spirit of Main Street Grant

Get up to $2,500 in a matching grant towards your marketing, signs, or business upgrades.




In an effort to support the attraction, retention, and growth of small businesses in our historic downtowns and commercial corridors, Main Street Oakland County (MSOC) has partnered with Genisys Credit Union to create the Spirit of Main Street Micro Business Startup Grant Program. This grant program is designed to complement MSOC economic vitality efforts and support entrepreneurship at the local community level.



Who can get the grant, what it can be used for.

Eligible Activities Include:

  • Location renovations/preparations
  • Signage
  • Marketing materials/efforts
  • Required permits and fees
  • Other uses deemed appropriate to support the
    creation, relocation, or expansion of a microbusiness

Eligible Grant Applicants (Community Main Street Programs):
Auburn Hills, Berkley, Clarkston, Clawson, Farmington, Ferndale, Franklin, Highland, Holly, Lake Orion, Ortonville, Oxford, Pontiac, Rochester, Royal Oak, Wixom

Pop-up businesses are eligible provided they have been open in the downtown district on a consistent basis over a period of 6 months. One-time event pop-up businesses are not eligible.

All approved businesses must have a completed business plan.



The application process is simple, and we verify the information.

All applications are reviewed by, and award determinations made by, representatives of Genisys Credit Union and MSOC. Genisys Credit Union and MSOC reserve the right to decline grant applications that are not consistent with the National Main Street Program and/or the vision and master plan of the local Main Street community. All projects must have appropriate zoning, permitting, and historic district approvals if required by the municipality.



The maximum grant award is $2,500.

The maximum grant award is $2,500. A minimum dollar-for-dollar match must be provided by the applicant. The cost of labor and materials can go towards grant match. After the proposed project has been completed and final costs have been verified, the grant funds will be issued directly to the local Main Street program, paid as a reimbursement. The local Main Street will be responsible for monitoring approved projects and programs to ensure compliance with the grant program guidelines.



  • Round 1: April 1, 2022 at 5:00 pm
  • Round 2: August 15, 2022 at 5:00 pm


Completed applications should be submitted to John Bry at [email protected].

©2021 Main Street Pontiac. All Rights Reserved. Privacy Policy

Site By: dorsay